中國傳媒大學(xué)公共治理與城鄉(xiāng)智慧管理高級(jí)研修班的課程有哪些?
來源:路燈在職研究生
時(shí)間:2019-05-16 17:05:34
| 課程編號(hào) | 課程科目 | |
| 通識(shí)課程(4門) | ||
| CUC51001 | 中國傳統(tǒng)文化與企業(yè)管理Chinese culture and enterprise management | |
| CUC51002 | 戰(zhàn)略管理Enterprise strategic management | |
| CUC51003 | 商法Commercial law | |
| CUC51004 | 倫理學(xué)Ethics | |
| 專業(yè)課程(10門) | ||
| CUC55001 | 廣告學(xué)Advertising | |
| CUC55002 | 新聞傳播史(中外)History of News Communication (Chinese and Foreign) | |
| CUC55003 | 公關(guān)原理PR principle | |
| CUC55004 | 公共關(guān)系與媒體Public relations and media | |
| CUC55005 | 廣告?zhèn)鞑W(xué)Advertising communication | |
| CUC55006 | 政府公關(guān)Government public relations | |
| CUC56001 | 智慧城市治理Smart city governance | |
| CUC56002 | 智慧城市與數(shù)字生存Smart city and digital survival | |
| CUC56003 | 文化管理與政策Cultural management and policy | |
| CUC56004 | 大數(shù)據(jù)與地方治理Big data and local governance | |
| 實(shí)踐與活動(dòng) | ||
| 學(xué)員拓展活動(dòng)Student development activities | 班級(jí)季度郊游Class quarter outing | |
| 學(xué)術(shù)交流 Academic exchange | 校友俱樂部沙龍Alumni club salon | |
*課程根據(jù)最新熱點(diǎn)及培養(yǎng)方案進(jìn)行調(diào)整











